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NYC aims to lure more tourists from Mexico
213 days ago
By JENNIFER PELTZ
Associated Press
(AP:NEW YORK) New York City is making a push to court Mexican travelers.
The city's tourism arm, NYC & Co., announced Tuesday it's ramping up its presence in Mexico City. That's part of its series of far-flung tourism offices.
NYC & Co. says the number of Mexicans visiting the city nearly doubled in six years, to 376,000 last year.
That's a relatively small piece of the nearly 51 million tourists last year, but it's part of a growing effort to lure Latin American visitors.
The agency has had a consultant in Mexico City. The new office represents a significant boost.
NYC & Co. says "investing millions of dollars in marketing and advertising assets," but that doesn't mean cash. It includes such items as arranging to trade outdoor advertising with other cities.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
